If you know anything about fashion and it’s business then you know it. LVMH . And if your bells aren’t still ringing then let me remind you. Moët et Chandon, Hennessy, Dior Watches, TAG Heuer. Yet? anything? No? Let me continue. Louis Vuitton, Fendi, Celine, Donna Karan, Emilio Pucci, Givenchy, Kenzo, Marc Jacobs . Now you should know. And just to add few names more: Guerlain, Acqua di Parma and Make Up For Ever. In the hypothetical case that you still have no idea about what am I talking about I would have to recommend for you to leave. It would be too depressing for my little brains to try to explain this to you. Explaining is not one of my gifts .
LVMH is by it’s own words a world leader in luxury .
The French holding company is the world’s largest luxury goods conglomerate. It holds around 60 sub-companies that each manage a small number of prestigious brands. These daughter companies are mostly run autonomously. 1971 the group was formed after mergers brought together champagne producer Moët et Chandon (since 1743) and Hennessy ( since 1765 ) , a leading manufacturer of cognac. In 1987 ( I had thought that they had been a lot longer in the business ! ) , they merged with fashion house that we all love , Louis Vuitton( since 1854), to form the current group. The ownership of the group is partly on the Christian Dior group, and Bernard Arnault is Chairman and CEO of both companies. His successful integration of various famous aspirational brands into the group has inspired other luxury companies into doing the same. Thus Gucci (now part of the French conglomerate PPR) and Richemont have also created extended portfolios of luxury brands. The oldest of the LVMH brands is wine producer Château d’Yquem, which dates its origins back to 1593 ( if it’s been made over 400 years it must be good).
Sure, in this point we could start wondering if it’s for good at all that that many names are under one company. And I believe that there are negative and positive sides on this. For example: when you’re a part of one this big business how much can you decide on you own with out checking things ‘from above’? And as a plus side I could wonder is that when there is a wealthy company like that owning ‘you’ money isn’t the problem as easily as it could be. Or that’s how I imagine it could go.
But what about the companies left out side of these big companies? How should they survive? I don’t know ….
I added few details, now _everyone_ should understand what am I talking about, not the LV, not the alcohol, but the Company called LVMH who owns the brands I mention at the post.