Though quite few non-Finnish know about Hanna Sarén she must be one of the top three most famous Finnish designers/labels along IVANAhelsinki and Marimekko. With expanding brand recognition, Hanna Sarén products began to appear on both sides of the Atlantic, including an episode of Sex and the City where Carrie herself . And in 2006, Hanna Sarén opened it’s flagship store in Helsinki, where visitors could finally satisfy all their Hanna Sarén needs under one roof. I’ve been there and I must say that it must be one of the coolest looking boutiques ever. It doesn’t have the Dior or Chanel feeling, but it is not ment to have one. It is cool in a way chain never could. See for yourself in the pictures below. And for those unable to make it to Helsinki, Hanna Sarén products continued to make regular appearances at trade shows in Paris, Milan, New York, Berlin and Copenhagen, as well as at exclusive exhibitions in Finland and Japan.
Today, Hanna Sarén offers a complete clothing collection for both women and men, as well as assorted bags, shoes and accessories. In the coming year, Hanna will launch a children’s clothing line, as well as exciting new collaborations with Seppälä and Ril’s, two of the biggest names in Finnish fashion. Hanna Sarén makes custom-crafted apparel, based on a unique blend of whimsical imagination, glamorous sophistication, and contemporary elegance. Emphasizing premium-quality materials and production techniques, Hanna Sarén has established a global reputation for delivering consistently exciting and innovative products.