Today is the day when H&M Comme des Garcons is to be seen in the internet. The actual day to wait is November 13th. There has been a lot of speculation of this collection. Rei Kawakubo is known for not being in the spotlight, she has gift that is rare, the designs are one of a kind and beautiful. But H&M? That is the question everyone have ended up with. Why would a chain company like H&M choose Rei Kawakubo and why would Rei say yes to a company like H&M?
Pictures are from the H&M Comme des Garcons collection.
If we go to the basics: Comme des Garcons is a Japanese piece of [Fashion] Art, headed and owned by The Rei Kawakubo who was also the founder. Rei was born in Tokyo 1942, into the middle of WW2. She never studied fashion, instead she did fine arts and literature in Tokyo’s appreciated Keio University.
Rei likes to have input in all the various aspects of her business. Rather than just focussing on clothes and accessories. She is greatly involved in graphic design, advertising and shop interiors believing that all these things are a part of one vision and are inextricably linked. Her Tokyo store is known for its sloping glass facade decorated with little blue dots. This was designed in collaboration between Rei and a Japanese architect. Rei published her own bi-annual magazine, ‘Six’ (standing for ‘sixth sense’), in the early 1990s. It featured very little text and consisted mainly for photographs and images that she deemed inspiring. In 1996 Rei was guest editor of the high art publication Visionaire.
Comme des Garcons, French for “like boys”, has been real since 1973 and the first boutique was opened in Tokyo 1975. The label got to go to Paris to show the collections each season as early as in 1981and the first one created a storm of controversy for its predominant use of black and distressed fabrics. Then the boutique in Paris was opened in 1982. Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. During the 1980s, her garments were primarily in black, dark grey or white, since the late 1980s her colour palette has grown somewhat. The materials were often draped around the body and featured frayed, unfinished edges along with holes and a general asymmetrical shape. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Style name ‘Hiroshima chic’ was created by journalists to describe her debut Paris fashion show, which challenged the established notions of beauty. Hiroshima chic is still frame for a many designers coming from Japan and it is still highly appreciated.
I liked it metter than I thought.