collaboration, fall/winter 10/11, lookbook

JC + Ida Sjöstedt

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(source: JC Press)
The Swedish designer Ida Sjöstedt is doing a collaboration collection with JC – one of the Nordic clothing companies. I really love the outcome of it and I think it reflects well Ida’s own collection. The collection will be launched 3rd of November in selected JC stores.
Ida Sjöstedt gratuated from London Westminister University and her first collection was seen at Stockholm Fashion week at fall 2001. After that her collections have been shown at prêt-a-porter week at Paris. Ida’s collections are beautiful and glamorous, but at the same time casual. The model is Emma Veronica Johansson and she has also been the muse for this collection.  The dresses will be priced 49,90 and the leggings 24,90.
I’ll definitely want to go to see these pieces in real life once they come on sale.
xxx

Juliet

And Happy Halloween to everyone who’s going out tonight!
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