Finnish Fashion, runway, Stockholm Fashion Week 2012

Rookies show Stockholm Fashion week

This is part of mine and Sini’s group of stories about Stockholm fashion week. To find more about this click here.

Tämä on osa mun ja Sinin kirjoittamaa juttusarjaa Tukholman muotiviikoista. Löytääksesi lisää hommasta klikkaa ylhäällä olevasta “School project – Stockholm fashion week 2012” -napista tai tästä.

In Stockholm we got to go to two real fashion shows. Here is some (I mean a lot) photos from the first one. This fashion show called Rookies show we attended Wednesday morning, when they held a press show we could attend. I was a bit insecure as I went to take the photos among the real professionals and Sini went to sit among the fashion people. The outfits are not in just the right order, but I did do my best to put them right. The show was amazing and I am super happy we got to attend it. The clothes were beautiful and it was interesting to see young Swedish designers that were completely new to me.

Rookies show has been held now for several years during the Stockholm fashion week. Jury selects 12 candidates to the exhibition and all of them get the opportunity to apper in various ways through projects and activities. At the end of the year ( August, it is fashion) the jury nominates five as “Rookie of the year” and one candidate will be awarded. The award has so far been distributed to the fashion brand Dagmar, Dada’s Diamonds, van Deurs, Uniforms for the Dedicated, Patouf, Ida Pyk and Obscur. Run by the Swedish Fashion council since 2005 the mission of the Rookies forum is to support smaller fashion companies in their market endeavours through a range of projects, networks and activities.

To the Rookies show two Finnish guest designers were also invited: Katri Niskanen from design by katri/n and Hanna Riiheläinen and Emilia Hernesniemi from R/H.

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Tukholmassa päästiin myös kahteen aivan oikeaan muotinäytökseen. Tässä kuvasaldoa ensimmäisestä. Rookies show’hun menimme keskiviikko aamulla, kun järjestettiin pressi näytös johon pääsimme osallistumaan. Meikä meni epävarmana kameran kanssa lavan päähän niiden oikeiden kuvaaja ammattilaisten sekaan ja Sini meni istumaan yleisöön muun muotikansan sekaan. Asut eivät ole nyt aivan oikeassa järjestyksessä, mutta uskoisin niiden olevan kuitenkin lähellä oikeaa. Näytös oli aivan upea ja todella ammattimaisesti järjestetty. Vaatteet olivat kauniita ja oli mielenkiintoista nähdä itselle aiemmin tuntemattomia Ruotsalaisia nuoria suunnittelijoita.

Rookies näytös on jo useampana vuonna järjestetty tapahtuma, joka järjestetään Tukholman muotiviikkojen yhteydessä. Näytökseen tuomaristo valitsee 12 ehdokasta, jotka saavat mahdollisuuden vuoden aika esiintyä erilaisissa tapahtumissa kuten tämä näytös johon pääsimme. Vuoden lopussa tuomaristo valitsee voittajan. Aiempia voittajia ovat Dagmar, Dada’s Diamonds, van Deurs, Uniforms for the Dedicated, Patouf, Ida Pyk ja Obscur. Rookies kilpailun tarkoituksena on tukea pieniä muotialan yrityksiä erilaisissa hankkeissaan ja tuoda tietenkin lisää julkisuutta nuorille suunnittelijoille. Tämä vuosi on jo kahdeksas kerta kun tapahtuma järjestetään.

Rookies näytökseen oli kutsuttu myös kaksi suomalaista nuorta suunnittelijaa: Katri Niskanen (design by katri/n) ja Hanna Riiheläinen ja Emilia Hernesniemi (R/H). Suomalaiset saivatkin kunnian päättää näytöksen.

Alice Fine
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Maska
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Johanna Pihl
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Ida JohanssonFree Image Hosting at www.ImageShack.us
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C Kummelstedt
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Scho Collection
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Stutterheim
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Voluptuous Mortality
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Bedazzled
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Lobra
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Marika Smith
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Design by katri/n
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R/H
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All of the designers
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Standard

8 thoughts on “Rookies show Stockholm Fashion week

  1. Pingback: Maska F/W 2012 « Night at Vogue

  2. Pingback: Scho Collection F/W 2012 « Night at Vogue

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